ATLANTA, Ga. - The ASUN Conference has entered into a multi-year agreement with Collegiate Sports Management Group (CSMG). CSMG will represent the ASUN for media and sponsorship and will sell across all of the ASUN's assets to generate revenue. Assets include Championship events, media, signage, digital/social and IP.
"Partnering with CSMG brings a new group of sponsorship professionals onto the ASUN team. We will build new relationships that will keep the ASUN on the rise," said ASUN Commissioner Ted Gumbart. "We know that working with Mike, Ray and the CSMG team will create new brand value for the ASUN, as well as increased revenue streams."
"CSMG is excited to align with the ASUN Conference as we continue to expand our platform across the Southeast," said Neil Malvone, EVP Business Affairs and Strategic Partnerships of Collegiate Sports Management Group. "We look forward to driving significant exposure and revenue to this 19-varsity sport, Division I conference to ensure a successful relationship," added Malvone.
About The ASUN
The ASUN Conference is a NCAA Division I league with nine member institutions committed to Building Winners for Life. The ASUN meets the challenge of maintaining the highest standards in academic and athletic achievement through a true balance between student and athlete. Six ASUN schools reside in Nielsen Top 50 national media markets, and all nine are in top 80 markets. The ASUN includes a blend of the most prestigious and dynamic private and public institutions in the region: Florida Gulf Coast University, Jacksonville University, Kennesaw State University, Liberty University, Lipscomb University, New Jersey Institute of Technology, University of North Alabama, University of North Florida and Stetson University. Bellarmine University in Louisville, Ky., joins the ASUN for the 2020-21 academic year.
About Collegiate Sports Management Group
Founded in 2014, CSMG is a "Collegiate Properties Group" that drives the business performance of college athletic conferences and schools, providing them with a successful growth strategy, and generating revenue to support their athletic departments and initiatives. CSMG specializes in Marketing Rights/Revenue Generation, Content Creation and Distribution, Media Rights Strategy and Negotiation, Sponsorship Sales, Licensing and Esports. To learn more about Collegiate Sports Management Group clients and case studies, visit www.collegiatesmg.com.